Blue prove again to be the most innovative, specialist finance company, by providing its dealer partners with a much improved multi-tiered product to assist them to sell more cars to more people and to build customer loyalty.
Despite the rising cost of borrowing, Blue has recognised the need to improve dealer and consumer confidence in the point of sale market and has delivered a unique product at discounted rates.
Blue is opening up new areas of business for the dealers and allowing them to tap into a £17bn market, by supporting partners with a service level associated with prime lenders.
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